Google Ads is an online advertising platform that allows businesses to create ads and display them across Google’s search engine, YouTube, and partner sites. It primarily operates on a pay-per-click (PPC) model, where businesses pay when someone clicks their ad.
Key Types of Google Ads:
- Search Ads: Appear in search results when users search for specific keywords.
- Display Ads: Appear on websites across the Google Display Network.
- Video Ads: Show on YouTube and other Google video partners.
- Shopping Ads: Display product images, prices, and info in search results.
- App Ads: Promote app downloads.
Key Steps:
- Create an Account: Sign up on Google Ads.
- Select Campaign Type: Choose your ad type based on goals (e.g., traffic, sales).
- Keyword Research: Target relevant search terms for your product/service.
- Set Budget: Decide how much you want to spend daily.
- Create Ads: Write compelling ads with a clear call to action.
- Track & Optimize: Monitor performance, adjust bids, and test ad variations.