SEO (Search Engine Optimization) refers to the practice of optimizing your website or content to improve its visibility in search engine results pages (SERPs) for relevant search queries. The goal is to increase organic (non-paid) traffic by ensuring your website ranks higher on search engines like Google, Bing, and others.
Here are some key aspects of SEO:
- On-Page SEO:
- Keyword Research: Identifying the right keywords your target audience is searching for.
- Content Quality: Creating high-quality, relevant, and informative content that aligns with search intent.
- Meta Tags: Optimizing title tags, meta descriptions, and headers to improve click-through rates (CTR).
- URL Structure: Ensuring clean, descriptive, and concise URLs that reflect the page’s content.
- Internal Linking: Using internal links to improve the user experience and distribute page authority across the site.
- Off-Page SEO:
- Backlinks: Building high-quality backlinks from reputable websites to improve domain authority.
- Social Signals: Although not a direct ranking factor, social media shares and engagement can influence your SEO indirectly.
- Technical SEO:
- Site Speed: Ensuring fast load times, as page speed is a ranking factor.
- Mobile Optimization: Ensuring your website is mobile-friendly, as more users access sites via mobile devices.
- Crawlability: Making sure search engines can easily crawl and index your site.
- Structured Data: Using schema markup to provide additional context to search engines.
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